Think small and get big by using a Local SEO Company Australia.
Optimising yourself locally has never been more prevalent in today’s digital marketing. Traditional broad-net strategies won’t get the results you want through regular traffic or directories if you’re looking to pick up local business.
In this article, we’ll cover some mainstream ideas but also give some ideas to give you the edge on your localised SEO, so let’s jump into it. Here are:
10 Local SEO Company Secrets You Need To Know
Powering up your acquisition strategies and pushing for top local rankings is what you want to focus on for 2023.
1.On-Page Element Organisation
The SERPs crawlers are now looking for indicators and clarity of your physical location. Whilst they are indexing, this will fix your geographical content.
So ensuring that the following are in order is essential:
Localised Meta Descriptions (min 100 words)
NAP must be Consistent
Structured Data for Rich Snippets
For those unfamiliar with the term ‘Name, Address, Phone Number’, NAP must be included throughout your site and consistent in every directory you are listed in.
Failure to do so will equate to your potential rankings suffering. Even a tiny abbreviation on a particular platform can confuse Google’s crawlers and potentially see it as two separate listings, diluting your SEO efforts.
QUICK TIP: When using any directory or editing your website, use a copy-and-paste feature, eliminating potential human error.
Bad links have become a beacon for Google to get annoyed with you recently. If you have an incorrect physical address or links on your site that go to bad gateways or dead websites they will view you as an untrustworthy website and downgrade your SERP results.
They expect that anything in the real world should change online simultaneously; this covers everything from re-branding to new products and services, addresses, telephone numbers and much more.
4.Only Use Relevant Directories
Many years ago, you used to receive ranking boosting due to the volume of business listings and directories you managed to get yourself live on. However, Google now looks for value only. In many other areas of SEO, it is now about quality, not quantity (just like modern link building).
Many directories have poor websites listed on them. They are not considered valued, especially if irrelevant to your industry. So look for relevancy and other well-respected business within your niche to also be listed on the same directories first.
5.Online Business Profiles – Claim Them
You may find your business listed in review sites and other places even if you didn’t list them yourself. You may also see a request for the business owner to ‘claim this listing’. This is a priority to do so. If not, you risk someone else doing it, who is directly competing with you to help drive traffic away. Technical sabotage.
The Schema.org Business Markup is quite simple. It’s a primary feed that was developed specifically to help smaller businesses. It supplies the SERPs with consistent information relating to your business. It works by organising your data, which makes it easy and accessible for Google to read and index.
So make sure you look into it and use it to your benefit.
Getting good reviews on popular travel, tourism, hospitality or any industry review site is looked at positively by the SERPs.
All three big players, Google, Bing and Yahoo!, have a deal with Yelp for listing priorities. Google’s algorithm has also evolved to differentiate between good and bad listings and crawl for quality.
Keep your customer service on-point. Having good reviews is excellent, but you’ll get bad ones occasionally. Make sure you acknowledge them, deal with them and do it professionally.
8.Using Positive Reviews to Drive Traffic
As we just touched on, not all reviews will be great, but you can use the great ones to your advantage. If Yelp or TripAdvisor, for example, have positive reviews, these can help to drive consistent traffic to you.
This is because they carry one of Google’s favourite terms, ‘Authority’. These can be marketed differently from regular advertisements.
When Google sees a pattern, your trust rating increases and, therefore, your search rankings.
QUICK TIP: If anyone says to you to buy reviews, please do not give that a moment’s consideration. Google has a close eye on all link and review farms and can quickly tell a fake review; this will affect you significantly if you take this option.
This may seem the most obvious of all the points made so far. But you would be surprised how many businesses cut corners using avatars or timeline pictures!
First impressions last in all forms of life and business; make sure your photography is professional and equal, if not better, to websites that are directly competing with you.
Only use stock photos as a backup; you want authenticity if possible.
10.Content Creation (Last but Certainly Not Least)
Not every small business owner or startup have ANY time on their hands for anything other than immersing themselves in their business.
However, if immersing yourself in your business can include some time in creating quality content, then be sure to do it!
This doesn’t always have to be blog writing. With your blog, you can add how-to articles relevant to your industry, as Google will deem that valuable to their users. This can be new imagery on your social media platforms or even a podcast to which you can add subliminal marketing references.
Whatever guise you take with regular content updates, it is for one purpose: to get back to your landing page and contact information to generate leads.
With a shorter SERP string for a business in a particular town or city than for a general search term, using the right keyword strategy for local link building will reap quicker rewards.
Once Google starts seeing consistent local traffic, it will expand your ranking results outside your local area.
Giving you a foundation to grow is the most crucial factor. The tips in this article touch the surface of gaining initial visibility and making it clean with the SERPs. But, as with all SEO, it never stops; it needs continual work and upgrading. There are new images, blogs, podcasts, and social media