When you’re looking for a marketing agency, it’s best to have a clear idea of what you want. It’s also helpful to write a list of what you expect from the agency. For example, you might want a firm that specializes in PR or SEO, paid advertising, or social media. You may also want a firm that does email marketing or content marketing.
Reviewing client testimonials
Client testimonials matter. You want to see specific testimonials that are written by clients, and you want to make sure that they are written by actual people who have used the agency’s services. Client testimonials that identify specific companies or people are stronger, as prospective clients are more likely to believe the testimony. If possible, look for testimonials that include links to case studies or additional testimonials.
A marketing agency can use testimonials from its clients to boost its credibility. It’s important to ask for permission before using a testimonial, and make sure to ask for it in writing. In some cases, testimonials can even be turned into a stylized graphic or branded background. Nevertheless, the best way to get client testimonials is by asking them directly.
If the testimonials are provided by third-party review sites, be sure to check the compliance policies of the site. For example, a firm should not remove negative testimonials from its social media channels, as these reviews can be considered misleading by regulators.
Identifying strengths and weaknesses of a marketing agency
Before a marketing agency can develop a strategy to grow its business, it needs to understand its strengths and weaknesses. Strengths are things that an organization does especially well that makes it stand out from its competitors. These could be things like the motivation of its staff or access to certain materials or manufacturing processes. Strengths can give a company an advantage over its competitors, but it is important to consider them both in terms of internal and external factors.
In addition to strengths, a marketing agency must also evaluate its weaknesses to identify opportunities and threats. For example, a marketing agency can have a strong website, but it might be weak in customer service. It may also lack a strong social media presence. Knowing these factors can help the agency develop a plan to improve its services and increase its profitability.
The strengths of an agency can be evaluated by conducting a SWOT analysis. An SWOT analysis can be useful for any project. Regardless of whether you’re hiring an agency to work on a new project or re-brand an existing one, it’s important to evaluate the strengths and weaknesses of both your agency and your potential competitors.
Getting a quote from a marketing agency
There are several things to look for in a marketing agency’s quote. The first thing to look for is a table listing the different prices and expenses involved in the project. The prices should be based on the rates used in advertising. Once these are listed, the total cost of the project can be determined. It is also important to consider VAT and markup rates.