Rightfully so, search engine optimization (SEO) has become the elusive darling of dental marketing. Over half of customers have conducted an organic search for dentists using search engines like Google or Yahoo, making these platforms prime locations for acquiring new patients.
Making it easy for patients to find your office means making your website as visible as possible in search engine results pages (SERPs).
Increased exposure is crucial. Dental search engine optimization and careful planning of your website’s architecture will make this a reality for your clinic.
Not only will SEO raise your site’s overall search engine ranking, but it can also boost the positions of individual pages.
While a few low-effort, high-reward tweaks might boost optimization, the process as a whole needs constant care and monitoring to achieve its full potential. Consider it to be the equivalent of flossing for your website.
Make a Choice of Keywords
The pinnacle of search engine optimization (SEO) is careful keyword selection and implementation on a website. The goal is to have your dental practice’s website appear on the first page of a Google search for these terms and phrases.
Your dental practice’s name, its services, its location, and any other words or phrases that could lead to a positive search engine results page placement are all examples of keywords.
Finding appropriate keywords might be challenging, but tools like Google’s Keyword Planner and Moz’s are invaluable. They’re useful for discovering many different keywords, together with information about how often those keywords are searched for in natural language.
You can find out how difficult it is to rank for a keyword in a search and how much competition there is for that term based on the number of sites that are bidding on those keywords for advertising purposes.
When choosing dental SEO keywords, you should aim for a balance between a high search volume and a low level of competition.
When choosing your keywords, consider your dental marketing plan from the viewpoints of both your customers and your competitors.
Look for your site using terms a potential client could use (such as “Dentists in Minneapolis,” “where to obtain gum disease treatment,” or “kid-friendly dentist”). This puts you in the shoes of your target audience and reveals the pages you’ll be up against in the search engine results pages (SERPs).
Get your chosen keywords down on paper and don’t deviate from them. Consistent and regular use of the same keywords is essential for SEO.
Perform a Site Audit
It’s time to take a good hard look at yourself. The first step in establishing objectives for optimising your dentistry website is conducting an SEO assessment of your site and learning about the potential return on investment.
Some essential indicators include:
- Domain authority
- Current site traffic
- Inbound links
- Outbound links
- Site speed
Dentists SEO can benefit greatly from starting here, and there is no shortage of resources (both free and paid) to assist you optimise your site for the dental industry.
To see how quickly your site loads, use Google’s free PageSpeed Insights tool.
If you want to rank well on Google, you need to make sure your site loads quickly. Prospective patients also benefit from sites that load quickly.
Let’s imagine a man is suffering from excruciating dental pain and is trying to find a dentist online, but your practice’s website takes 15 seconds to load. A new chapter in that man’s life has begun.
The number of visitors to your site and how its pages are being indexed are both something that Google Analytics can tell you about.
If you want to get down to the nitty gritty of SEO, tools like Google Search Console or services like Screaming Frog and MOZ will help you out (broken links, missing meta descriptions, etc.). This type of service will crawl your website.
Crawlers are employed by search engines to generate an intangible map of your website’s pages. How well the pages perform in search results can be viewed in this manner.
Results from a web crawler can illuminate both your current strengths and areas for development.
High quality & Relevancy
Do you recall the easy, high-payoff SEO fixes? You should make those prominent on your homepage and in the titles, URLs, and descriptions of individual pages.
It doesn’t matter if you have a staff of brilliant authors pumping out high-quality content, filled with excellent SEO; if your titles and urls are disorganised, Google is unlikely to see it. They will seem unrelated to the subject being described.
The homepage is the first and most important impression patients will get of your dental practice’s website.
The main page of your site needs to be neat and tidy. Make sure your dental services’ messaging is crystal clear. Your office’s location is in the same boat.
Carefully crafting the title and meta description for your homepage is crucial for SEO. It ought to convey who you are and what you do in a succinct and keyword-rich manner.