The online classifieds market has witnessed significant growth in recent years, driven by the increasing use of the internet and the proliferation of smartphones. The market includes various segments, such as real estate, jobs, cars, and personal goods. According to a report by Grand View Research, the global online classifieds market size was valued at $34.29 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 9.4% from 2021 to 2028.prosus avito 6bprinsloobloomberg.
Prosus is a global technology investor that operates in more than 80 countries, with a focus on online classifieds, food delivery, and fintech. It is the largest shareholder of Tencent, the Chinese tech giant, and owns stakes in various tech companies, such as Delivery Hero, iFood, and Swiggy. Prosus’ online classifieds business includes companies such as OLX, Letgo, and Avito.
Avito: A Leading Online Classifieds Platform in Russia
Avito is a leading online classifieds platform in Russia, with a presence in more than 1,000 cities and towns across the country. The platform was founded in 2007 and has since become the largest online marketplace in Russia, with more than 35 million active monthly users. Avito’s platform allows users to buy and sell various goods and services, including real estate, cars, jobs, and personal items.
Avito’s success can be attributed to its user-friendly interface, strong brand recognition, and effective marketing campaigns. The platform has also benefitted from the growth of e-commerce in Russia, which has been driven by the increasing adoption of smartphones and the expansion of the internet.
Prosus: A Global Tech Investor
Prosus has a significant presence in the online classifieds market, with a portfolio of companies that operate in various regions, including Europe, Africa, Latin America, and Asia. Its online classifieds business is one of the largest in the world, with more than 330 million monthly active users across its platforms. Prosus’ investment strategy focuses on backing companies that have a strong market position, a scalable business model, and a sustainable competitive advantage.
Prosus’ online classifieds platforms offer a range of products and services, such as advertising, listing enhancements, and transaction facilitation. The company has a strong track record of driving growth and profitability in its online classifieds businesses, with a focus on improving the user experience and expanding the platform’s reach.
Prosus’ Acquisition of Avito
In 2021, Prosus announced that it had acquired a majority stake in Avito for $1.8 billion. The acquisition was part ofprosus avito 6bprinsloobloomberg strategy to consolidate its position in the online classifieds market and expand its presence in Russia. As part of the deal, Naspers, Prosus’ parent company, contributed its 29% stake in Mail.ru, a Russian internet company, to the transaction.
The acquisition was seen as a significant move by Prosus, as it allowed the company to strengthen its position in the fast-growing Russian online classifieds market. Avito’s strong brand recognition, extensive user base, and comprehensive range of categories made it an attractive acquisition target for Prosus. The deal also allowed Avito to benefit from Prosus’ global network and expertise in the online classifieds market.
The acquisition was completed in August 2021, and Prosus now holds a controlling stake of 99.6% in Avito. The founders of Avito, Jonas Nordlander and Filip Engelbert, remain shareholders and will continue to lead the company.
Benefits of the Acquisition for Prosus
The acquisition of Avito provides Prosus with several benefits, including:
- Consolidation of the Online Classifieds Market: The acquisition of Avito allows Prosus to consolidate its position in the online classifieds market and expand its presence in Russia. Prosus now holds a leading position in the Russian online classifieds market, with a strong user base and a comprehensive range of categories.
- Diversification of Revenue Streams: The acquisition of Avito provides Prosus with a diversified revenue stream, as Avito’s platform offers a range of products and services, such as advertising, listing enhancements, and transaction facilitation. This diversification reduces Prosus’ reliance on its existing revenue streams and provides a more stable source of income.
- Synergies and Cost Savings: The acquisition of Avito provides Prosus with significant synergies and cost savings, as the two companies can share resources, technology, and expertise. This allows Prosus to improve operational efficiency and reduce costs, which can be reinvested in the business to drive growth and profitability.
Benefits of the Acquisition for Avito
The acquisition of Avito also provides several benefits for Avito, including:
- Global Network and Expertise: The acquisition of Avito by Prosus provides Avito with access to a global network of companies and expertise in the online classifieds market. This allows Avito to leverage Prosus’ experience and resources to drive growth and improve its operational efficiency.
- Investment in Technology and Innovation: The acquisition of Avito by Prosus provides Avito with access to significant investment in technology and innovation. This investment allows Avito to improve its platform, enhance the user experience, and expand its reach to new markets and categories.
- Financial Stability: The acquisition of Avito by Prosus provides Avito with financial stability and access to significant resources. This stability allows Avito to focus on its long-term strategy and invest in growth opportunities without the risk of financial constraints.
Challenges and Risks
While the acquisition of Avito provides significant benefits for Prosus and Avito, there are also several challenges and risks associated with the deal. These include:
- Integration Challenges: The integration of Avito into Prosus’ online classifieds business may prove challenging, as the two companies have different cultures, systems, and processes. Ensuring a smooth integration is essential to realizing the benefits of the acquisition.
- Regulatory Risks: The acquisition of Avito may face regulatory risks, as the Russian government has been taking steps to increase control over the internet and digital companies. Ensuring compliance with regulatory requirements is essential to avoid any potential legal or financial repercussions.
- Competition: The online classifieds market is highly competitive, and Prosus faces intense competition from other players, such as Facebook Marketplace and Craigslist. Maintaining a competitive advantage is essential to driving growth and profitability.
Conclusion: Prosus’ Strategic Move in the Online Classifieds Market
The acquisition of Avito by prosus avito 6bprinsloobloomberg is a strategic move to consolidate its position in the online classifieds market and expand its presence in Russia. The deal provides significant benefits for both companies, including consolidation of the market, diversification of revenue streams, and access to a global network of companies and expertise.
While there are challenges and risks associated with the deal, prosus avito 6bprinsloobloomberg and Avito are well-positioned to overcome these challenges and realize the benefits of the acquisition. The integration of Avito into Prosus’ online classifieds business may take time, but the two companies have a shared goal of driving growth and profitability.
Prosus has a strong track record of investing in and acquiring companies in the online classifieds market. In addition to Avito, Prosus owns a portfolio of online classifieds businesses, including OLX Group, letgo, and Autotrader. The company’s expertise and experience in the market allow it to identify and capitalize on growth opportunities.
The online classifieds market is expected to continue to grow, driven by increasing internet penetration and the shift towards online commerce. According to a report by Allied Market Research, the global online classifieds market was valued at $214.2 billion in 2019 and is expected to reach $367.3 billion by 2027, growing at a CAGR of 7.1% from 2020 to 2027.
Prosus’ acquisition of Avito positions the company to capture a significant share of this market growth, particularly in Russia. The acquisition provides Prosus with a leading position in the Russian online classifieds market, a market that is expected to grow rapidly in the coming years.
In conclusion, the acquisition of Avito by prosus avito 6bprinsloobloomberg is a strategic move that consolidates Prosus’ position in the online classifieds market and expands its presence in Russia. The deal provides significant benefits for both companies, including consolidation of the market, diversification of revenue streams, and access to a global network of companies and expertise. While there are challenges and risks associated with the deal, Prosus and Avito are well-positioned to overcome these challenges and realize the benefits of the acquisition. The online classifieds market is expected to continue to grow, and Prosus is well-positioned to capture a significant share of this growth.
