Subscribe to get Updates
  • Login
The Magazine Web
  • Home
  • TECH
  • NEWS
  • Education
  • TRAVEL
  • Lifestyle
    Power Bag: A Versatile and Effective Workout Tool

    Power Bag: A Versatile and Effective Workout Tool

    Bottle recycling

    Bottle recycling is the best way to keep the environment safe

    Hype Snagger

    Hype Snagger: The Revolutionary PR Startup Taking the Industry by Storm

    classy small foot tattoos for females

    classy small foot tattoos for females

    Fishing Reports

    Fishing Reports – How to Get the Scoop on Where the Fish Are Biting

    How to Plan Your Wood pins Budget

    How to Plan Your Wood pins Budget

    Bring the Outdoors Indoors with a Wood Standee!

    Bring the Outdoors Indoors with a Wood Standee!

  • ENTERTAINMENT
No Result
View All Result
  • Home
  • TECH
  • NEWS
  • Education
  • TRAVEL
  • Lifestyle
    Power Bag: A Versatile and Effective Workout Tool

    Power Bag: A Versatile and Effective Workout Tool

    Bottle recycling

    Bottle recycling is the best way to keep the environment safe

    Hype Snagger

    Hype Snagger: The Revolutionary PR Startup Taking the Industry by Storm

    classy small foot tattoos for females

    classy small foot tattoos for females

    Fishing Reports

    Fishing Reports – How to Get the Scoop on Where the Fish Are Biting

    How to Plan Your Wood pins Budget

    How to Plan Your Wood pins Budget

    Bring the Outdoors Indoors with a Wood Standee!

    Bring the Outdoors Indoors with a Wood Standee!

  • ENTERTAINMENT
No Result
View All Result
HealthNews
No Result
View All Result
Home Fitness

New Indian ‘sex start-ups’ challenge old taboos

Isabella by Isabella
November 30, 2023
in Fitness
0
New Indian ‘sex start-ups’ challenge old taboos
0
SHARES
13
VIEWS
Share on FacebookShare on Twitter

The couple behind a new start-up using adult toys and cheeky adverts to challenge long-held taboos say they want to take the “shame, guilt and fear” out of sex in India.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Despite its heritage as the land of the Kama Sutra, open discussions around sexuality and intimacy are often regarded as obscene in the largely conservative country.

MyMuse, founded by Anushka and Sahil Gupta, are tackling this with tongue-in-cheek marketing and creative euphemisms, which they say make the products seem less intimidating and encourage first-time buyers.

“Diwali is coming and so should you! And as always, we’re urging you to save the fireworks for the bedroom,” exclaimed one such advertisement on Facebook before one of India’s biggest religious holidays, and its customary pyrotechnics, last year.

“There’s this shame, guilt and fear associated with buying something that should be used in your intimate areas, and that’s the first thing we wanted to turn around,” Anushka says.

MyMuse is one of a growing number of businesses riding a wave of sexual liberation amongst urban young professionals, already navigating global trends on Instagram and comfortable with dating apps such as Tinder, Bumble and Hinge.

Investors too are betting on this untapped market in the vast country of 1.4 billion: India’s nascent sex toys sector was valued at $91 million by TechSci Research in 2020, and predicted to grow 16 percent annually.

The Guptas began shipping out discreetly packaged vibrators — “massagers” in MyMuse’s genteel parlance -– candles, and lubricants from a spare bedroom in their home during last year’s Covid-19 lockdowns.

Benefitting from capital pouring into Indian tech start-ups during the pandemic, the firm received seed funding from venture capitalist firms. They have made more than a dozen hires and now ship to nearly 200 cities nationwide.

“(We want to) just remove all of that misogyny, sexism from this idea and just make it something that’s beautiful, that’s natural, universal,” Anushka, who left her job at WeWork to become an entrepreneur, explains.

There are a growing number of services for India’s sexually curious: fellow start-up Gizmoswala offers same-day delivery on bondage kits for Mumbai residents, while LoveTreats exhorts online shoppers to discover their “naughty side” with lingerie sets and remote-controlled vibrators.

But they still need to contend with wider society — particularly older, more conservative generations that idolise female virtue and honour, and a culture where arranged marriages are still the norm.

Advertisement Banner
Previous Post

Shah Rukh agreed to cut his own hand for that movie!

Next Post

3 new features in Telegram

Isabella

Isabella

Next Post
3 new features in Telegram

3 new features in Telegram

Discussion about this post

Cant Send Text Messages From Android

How to Fix Cant Send Text Messages From Android Phone Issue?

November 30, 2023
ring neighborswhittakertechcrunch

ring neighborswhittakertechcrunch: The Controversial Neighborhood Watch App

November 30, 2023
Best Essay Writing Service Reddit- Amazing Service for Students

Best Essay Writing Service Reddit- Amazing Service for Students

November 30, 2023
smm panel

Online Business Benefits of Using Social Media

November 30, 2023
Biden to host summit with leaders from Southeast Asia in D.C.

Biden to host summit with leaders from Southeast Asia in D.C.

November 30, 2023
Visa

What Is Turkey Visa for Kuwaiti Citizens and Why Is Everyone Talking About It?

January 17, 2023
New Zealand Visa

How to Get a New Zealand Visa for Bahrain Citizens?

January 30, 2023

KGF 2 box office collection day 1: Yash starrer creates history, earns Rs 134.5 crore in India

November 30, 2023

How 5 Things Will Change The Way You Approach

February 2, 2023

Why DSCbalances.com is the Go-To Choice for Accurate Weighing Solutions”

November 30, 2023

qa aaron boston dynamicsackerman ieeespectrum

November 30, 2023

Arsenal lost to Chelsea in a tense match

November 30, 2023

Demonstration of students of Ideal College in Dhaka College

November 30, 2023

Hasan Masood is an ideal actor from an army officer

November 30, 2023

IUB signs MoU with Bandarban University and Lumbini Limited

November 30, 2023

Why would you like Smart LED Piano?

January 9, 2023
The Magazine Web

Themagazineweb focus on Business, Entertainment, Lifestyle, Health, News, and many updated daily basics..

Email: [email protected]

Categories

  • bio
  • Business
  • cartoon
  • Casino
  • CBD
  • Clothes
  • Crypto
  • Disease
  • Education
  • ENTERTAINMENT
  • Fahion
  • Featured
  • Fitness
  • Food
  • Game
  • Health
  • Lifestyle
  • movie
  • NEWS
  • Nutrition
  • Product
  • SEO
  • Smoke
  • Social Media
  • Sports
  • TECH
  • TRAVEL
  • Uncategorized
  • wedding
  • Weight Loss

Recent News

Mastering the Art of سایتشرطبندی: Tips and Tricks for Successful Online Betting

Mastering the Art of سایتشرطبندی: Tips and Tricks for Successful Online Betting

December 3, 2023
genießen sie eine moderne französisch kochen lektion und essen mit einem pariser in ihrem haus

genießen sie eine moderne französisch kochen lektion und essen mit einem pariser in ihrem haus

November 30, 2023
  • About Us
  • Contact us

No Result
View All Result
  • Home
  • TECH
  • NEWS
  • Education
  • TRAVEL
  • Lifestyle
  • ENTERTAINMENT

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In