Gift Card Boxes – Businesses have been using gift cards since the early 18th century! These business multi-tools meet many of the basic needs of professionals, which would include advertising, brand recognition, calls to action, and, of course, contact information. When properly implemented, these portable billboards might leave a longstanding impression on strangers and create life-long customers. Here are six tips for presenting your gift card boxes.
Die-cuts
Die cuts can enhance folded gift cards like no other, engaging your opportunities using something never before seen. There are numerous ways to integrate die cuts into your business card, so try to think outside the box here. You could try removing one-quarter of a half-fold, for example, to reveal a teaser of what is inside the card. A realtor’s business card with windows cut out or a florist’s card could be the shape of a half flower when opened, could complete the shape are two other examples.
Add Value via Gift Card Boxes
Use the extra space on a half-fold or tri-fold business card to add value by including coupons and a punch card with discounts; once all punches are filled in, a discount coupon for the next purchase could be added. You could also include a survey that, once completed, can be redeemed for merchandise or services. By conducting research, you can receive and interpret valuable data for promotional campaigns; you can increase the marketing value of your business card. You can offer your potential customers something beneficial they’ll use again and again, and make sure to give it plenty of space.
Extend your Sales Pitch
A folded business card allows you to extend your sales presentation without occupying extra space. You can be efficient with your design on a folded gift card box. Use all the extra blank space to add more information. An example could be a restaurant that could exponentially increase its sales if it added its take-out menu on a folded custom gift card box. A retailer could add a mini catalogue in their custom printed box, essentially teasing customers to purchase their products. If your product is small enough, you can add a mini sample of it on the inside of the gift cards for teachers.
QR Codes
QR codes take up a lot of space, but they’re still the most effective way to connect printed and online materials. They’re more visually appealing than URLs, which makes them the perfect blend of professional and casual. You can utilize them to relate to a client’s website or in other inventive ways. Audible nametags (ANTs), for example, allow prospects to scan the QR code and discover how to enunciate your client’s name. This also sits well with the younger audience as they are more technology-focused and will have no trouble scanning it. This method is only efficient if your business has a properly functioning and visually appealing website.
Gift Card Boxes Using Recycled Paper
Recycled paper is an excellent way to emphasize an environmentally conscious client’s message. Even if they aren’t “green,” this option is worth noting. Every year, over 9 billion gift cards are discarded, and publishing on recycled paper aids in reducing this waste. It will benefit the planet as well as your client’s image. This sits well with the people who are more active in the eco-friendly campaign. It also shines a spotlight on your product and brand as a whole, as more people will prefer your business over others that do not use recycled materials, eventually increasing your reputation and brand recognition.
Social Media
As a general rule, only endorse the social media presences that are specifically appropriate to your client’s brand. Choosing which social profiles to incorporate is a complex process, so keep your client’s business in mind. Having social media can be very beneficial for a business, as it shows the world that you are adapting to modern times, and it is the most effective method of marketing. Adding your social media to your gift cards is never a wrong decision. These aforementioned tips will help you design the perfect gift card box for your business and attract more customers to your business. A well-designed business card is the best way to grab a customer’s attention.
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