Along with the increase in digital marketing, it also gave birth to several businesses with startup models. Several startups are also mushrooming. Some have had great success with the title of unicorn. However, on the other hand, there are also those who are “out of business” alias bankrupt because of startup errors in managing digital marketing.
So, what are the mistakes in managing the startup? What efforts need to be made to correct the error?
So that you get clear information about this topic, just take a look at the following reviews.
1. Not Focusing on Running Digital Marketing
The purpose of establishing a business, including a startup business, is to make a profit. Therefore, startup companies need to carry out promotion management and marketing management to the maximum.
If you want to do marketing activities through digital media, then try to focus on the marketing process. This is done so that the company gets a significant profit.
2. Too Forceful Promotion on All Social Media Platforms
Some startup entrepreneurs think that product promotion on all social media platforms is the right step. However, this is actually a big mistake.
Why is that? This is because the startup company is not focused on serving followers (followers) on social media whose number can be from thousands to millions of followers. In order to be more focused, you should choose only a few digital media platforms so that they are more optimal in serving consumer needs.
3. Not Determining the Right Target Consumer
Startup business mistakes can also occur because the company has not determined the right target consumer. The company should determine the target consumer first. Determine target consumers with certain criteria, such as age, gender, location of consumers, and others.
4. Establish a Startup Independently
Independence is a good thing. However, when running a startup business, you should collaborate with other parties. In order for the company to get sufficient capital, the company can invite other people to become investors or founders.
5. Less Able to Adapt to the Climate of Business Competition
Currently, many startup companies have been established so that the business competition climate feels so strong. For startup companies that are weak and unable to adapt to the business competition, it can be bad for the company and threatened to close.
6. There are Conflicts with Other Founders
The success of a startup company is also determined by several factors. All of these factors must be able to contribute positively to each other so that the startup business can be managed properly.
However, if there is a conflict between the founders of the startup business, it can affect the stability in the management of the startup company. For this, you should immediately solve problems in the startup company’s internal environment so that the business runs smoothly.
7. Error in Product Launch Time
Startup companies must also be smart in determining the time of product launch. Preferably, the timing is not too soon, but not too late either.
For example, when the fasting month arrives, then immediately launch various products to complement the needs during fasting and Eid celebrations. If promotional and marketing activities are carried out properly, the level of sales will increase so that the company’s profits are abundant.
That’s the explanation about startup mistakes in managing digital marketing. Hopefully this review can help you to manage your startup business with a more accurate strategy in order to achieve success.